I’m preparing for a few art/craft shows in the Fall and thought I would get a jump on making some small, inexpensive items that could be stocking stuffers. Last year, I made a healthy number of wire bookmarks. There were wire cats. dogs and rabbits. This year I had visions of other wire animals hanging from the shepherd’s hook bookmarks. I was happily working on these when I happened to glance across and see my husband who was reading. Then it hit me. Someone moved my cheese!
If you are not familiar with this phrase, it is derived from the title of the 1998 book by Kenneth Blanchard Who Moved My Cheese? (http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dstripbooks&field-keywords=Who+moved+my+cheese) Companies and educational groups bought this book by the dozens and used it to make employees cognizant of the fact that times are changing and we need to be prepared to learn new skills and to problem solve. Many of us who were “encouraged” to read the book felt we could have gotten the idea with a simple memo, but hopefully it made a difference to others. The full-day workshops on the topic were a bit much.
My “cheese” realization” came when I noted that my husband was engrossed in a book on his IPAD II and no longer needed a bookmark. With the onslaught of electronic readers, I had to rethink the number of bookmarks I might need this year. Many of my friends and customers who are readers no longer need bookmarks.
It was fortuitous that I realized I might not need so many bookmarks this year before I made a hoard of them. I garnered my bookmark energy and set out to find something else small that I could offer at the art shows. I’m currently working on a few very small pendants/charms that could go on a chain, bracelet or a BOOKMARK. (Surely, that cheese didn’t all move away.) Unfortunately, these little things take a bit longer to make, but I’m sure I will get faster as I make more and more.
In the meantime, I’ll be making just a few new bookmarks and trying to pay close attention to any other cheese that has been moved since last season. Of course, it would certainly be exciting if I had a clue what customers want ahead of time. But where would be the fun in that??? I’ve just got to follow the cheese, but in the meantime it’s important just to realize that it moved.