Have you ever had a grand idea during a meeting and no one applauded? Perhaps you created something new and no one thought it was wonderful.This seems to happen occasionally with my jewelry designs. I create something new and the first few customers hardly look at it. I may have thought it would jump right up and grab them, but it didn’t. After a few showings wherein the new design hasn’t gotten attention, I begin to fear that I was wrong. I think that it really isn’t so cool after all and I move on. Later, there is that one person who likes the piece and buys it. My friend from Magpie Gemstones says there’s a person for every piece. I guess I should believe her.
The interesting thing about having one person really like your new design is that it can give you confidence. That’s what it does for me. I finally sold one of my chaos necklaces, shown in an earlier blog, to a boutique owner and she sold it the next day. Now she has ordered three more and another boutique customer also wants to see it. Go figure! I think it the old “if she can sell it so can I” attitude.
The same thing happened with my handmade chain necklaces. Nothing much happened with them until one store owner tried one and now she has ordered more. Although I’ve shown pictures of this design previous I’m included one of the newer models in this blog.
Another boutique customer purchased a cuff bracelet with a square face. I’d had this for a couple of months and no one had been interested in it. She sold it and ordered two more. Now I think I should be more positive about this design.
I’m beginning to think that the new designs are sometimes ahead of the season in which they will sell. Another possibility is that the colors I’ve used in the piece are just not those that the current customer needs. That shouldn’t mean that no one will want them. I guess its all about confidence and patience. I should be confident in a design that I think is good and patient enough to wait for the right customer. It just takes one!